For the past 25 years, the European Commission’s Directorate-General (DG) for Environment has been organising Europe’s learning environmental conference: EU Green Week.
It is one of the top opportunities of the year to raise awareness, discuss, and promote the latest and upcoming developments within the world of European environmental policy. Held in Brussels, attendees come from all over Europe and the world, such as policymakers, businesses, environmental actors, and all other interested parties.
This year, in early June, the edition of the conference was titled “Circular Solutions for a Competitive EU” focusing on exploring how to place circularity in the centre of Europe’s economic transition, grounded in the 3 C’s: Clean, Competitive, and Circular. Topics included how to drive sustainable competitiveness, reduce waste, increase strategic autonomy, as well as ways to promote innovation.
Most importantly, the circular economy took centre stage as a key solution to the myriad of Europe’s most pressing challenges.
LandShift’s very own partners and WP lead, White Research, attended the event to learn more about circularity, examine stakeholder interactions, and get inspired for future synergies.
Indeed, our Landshift project and the EU Green Week conference have the same goal: reducing biogenic emissions, enhancing ecosystem resilience, and promoting sustainable resource management. On top of this, on multiple occasions, panelists emphasised the importance of integrating nature-based solutions into circularity as well as environmental management policies.
This very much feeds into another aspect of such events: fostering synergies.
“We’re all working towards the same overarching goal: we want to build a sustainable future. And engaging with and learning from so many different people from all over Europe and the world is the best way to do so if we are to combine forces. Enough of working in silos.”
– Martin Fox, Project Manager at White Research, on attending EU Green Week 2025
During the 3 days of the conference, many EU-funded projects were presented, focusing on their circular innovations and how they feed into fostering sustainable change across levels.
For us, such interactions are essential because all EU-projects are working on the same goal, that of building a sustainable future. Examining how these projects interact, and what type of framework should be used to engage in synergies, either on a technical level or for raising awareness, should be studied and fine-tuned for all projects.
Speakers, panelists, moderators, and attendees came from a wide range of industries, backgrounds, sectors, and countries, and their engagements were insightful and eye-opening.
From textiles, forests, EU, national, regional, and local government, entrepreneurs, research, and much more: the panels and the networking opportunities were incredibly insightful.
The drive for synergies was present, and the air was buzzing with it: all working towards a sustainable future.
For us, we apply the lessons learned and adapt them so that we can engage with other projects and activities to contribute to building a sustainable future.
It’s about synergies, not tradeoffs.
PRESS CONTACT
For more information, press materials, or interview requests, please contact:
Nikolaos Sotiriou
Dissemination & Communication Manager,
White Research